Psychological Polling Research
About
Psychological Polling Research Data (PPR DATA) is based in the UK and
focuses on polling research.
We offer polling services to political, academic, media, charitable, and commercial organisations.
While most polling centres focus on what people say they would choose, our approach also considers the psychological factors underlying those choices.
Professor Stoet is the founder of PPR Data. He is a psychologist with extensive expertise in survey design and psychometric research.
| PPR Data combines traditional polling methods with insights from psychology to uncover not just what people think, but why. This dual focus allows for a deeper understanding of public opinion, especially where attitudes, identity, emotions, and decision-making intersect. |
Why PPR Data?
Facts matter in politics—but they rarely operate in a vacuum. Emotion, personality, and psychological framing are not optional extras; they are central to how people understand and respond to political messages. At PPR Data, we help you connect facts with human experience—ethically, intelligently, and with psychological insight.
What we do
We carry out your polling research question in the UK or US, including all statistical analyses and interpretations.
Types of polls:
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Political attitudes, choices, and motivations
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Customer attitudes to new or existing commercial products
How to order a poll
Please contact us with an enquiry. We will then follow up for a one-to-one conversation about:
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your poll design
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a refinement of polling questions
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use of specific demographic criteria
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sample size
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timeline
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analysis
Contact
Send us an email with your enquiries to our email address.